Possible Uses

The FunStation is a powerful marketing instrument (tool) for companies that want to reach their consumer by offering content and differentiated services. It offers easy navigation and a very quick way to transfer content. The FunStation allows the access of millions of people who have no computer with a broadband connection. For those companies are offered various scenarios campaigns in partnership using the FunStation as a tool for Marketing and Advertising.

One of the many attributes that put FunStation as a powerful marketing tool is the placements of the stations in places that already have a large concentration of people and transit network (airports, universities, retail etc) with precise control of the profile of public and number of people per day affected by the action.

Brands and companies that want to reach their customers through the music and others entertainment contents can use the FunStation as a major instrument for that, allowing people who have not a computer with broadband connection to acquire digital content.

For campaigns which the focus is the distribution of contents on mobile phones, FunStation allows transfer without the cost charged by mobile operators, since the technology used for that transfers is Bluetooth or Memory Card (Card Reader).

Beside this, the easy use of FunStation enables 90% of mobile users with players, who have difficulty to transfer content of other platforms, be achieved through the action.

Media properties

Frontal Customization

The stations have an external space where is possible a customization, showing the brand, artist or campaign.
FunCards

The FunCards are an efficient advertising resource and are a currency for payment at FunStation. They can be customized with the brand, artist or campaign.

The FunCards can be mass-produced, have a long period of exposure and can be offer as a gift or become o collector’s item.
Customized environment on the Graphical Interface

The graphical interface, considered the "soul" of the platform, may have an environment tailored to the branding campaign and / or business partner.

In this environment, standardized according to the visual identity of action and brands involved, is the entire content of the campaign and in the home screen will have an icon that will send the user directly to this content.
Screensavers

While the station is in stand-by promotional movies of products and campaigns (ScreenSavers) will be displayed on the screen, working as a media indoor.
Rotating Banner

While the user is navigating in the station, animated banners will indicate products and campaigns that are available at FunStation.

These banners will be seen in most of the time, since the main feature of the interface is to have only three main pages: Home Screen, Artist Page and Search Page.

Mobile Funstation

The FunStation can be used in events like Music Festivals, Concerts, Fairs etc., by using the customizations tools, described above.
Examples of use:

1) Distribution of contents of the artist after the show. The PINCODE, in that case, may be printed on the ticket.

2) Installation on outlets that sell tickets for events, in which the advance purchase of the ticket entitles you to a FunCard.

Funstation

Possible Uses

Media properties

Frontal Customization

FunCards

Customized environment on the Graphical Interface

Screensavers

Rotating Banner

Mobile Funstation